> For the complete documentation index, see [llms.txt](https://docs.avici.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.avici.org/how-to-fix/culture-people-distribution.md).

# Culture, People, Distribution

Avici needs to innovate on product, distribution, and team incentives equally to execute on the master plan.

**On Product:**

* Maintain a sharp taste for exceptional design that makes people feel awe every time they use it.
* Solve for user intents by constantly talking to users and observing their real behavior.
* Iterate relentlessly to reduce complexity.

**On Distribution:**

* Build network effects around the card and Trust score
* Constantly look for ideas, old and new, and explore opportunities to reach people that others might overlook.
* Design for viral loops into the product & infrastructure to grow organically 

The key to everything is having exceptional people who are incentivized and aligned with the mission. We should hire the top 1% of talent worldwide, the builders of today’s modern internet and fintech.