# Culture, People, Distribution Avici needs to innovate on product, distribution, and team incentives equally to execute on the master plan. **On Product:** * Maintain a sharp taste for exceptional design that makes people feel awe every time they use it. * Solve for user intents by constantly talking to users and observing their real behavior. * Iterate relentlessly to reduce complexity. **On Distribution:** * Build network effects around the card and Trust score * Constantly look for ideas, old and new, and explore opportunities to reach people that others might overlook. * Design for viral loops into the product & infrastructure to grow organically The key to everything is having exceptional people who are incentivized and aligned with the mission. We should hire the top 1% of talent worldwide, the builders of today’s modern internet and fintech. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.avici.org/how-to-fix/culture-people-distribution.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.